The new INTERREG project started with a photo competition for the UNESCO Global Geopark Muskau Arch

Treasures of the Border Region – Protecting and Promoting Polish-German Natural and Cultural Heritage

In the summer of 2019, a new INTERREG project called “Treasures of the Border Region – Protecting and Promoting Polish-German Natural and Cultural Heritage” started with a cross-border photo competition. The cities Łęknica and Weißwasser are working on improving the development of the unique cultural and natural heritage of the Muskau Arch with the Fürst-Pückler-Park Bad Muskau (Prince Pueckler Park Bad Muskau). To this end, investments are being made into the tourism infrastructure. Furthermore, international and local marketing measures for the joint UNESCO sites Geopark Muskau Arch/Łuk Mużakowa and Muskau Park/Park Mużakowski will be implemented. At the same time, the cross-border cooperation between local stakeholders will be strengthened. The project is funded by the European Regional Development Fund under the INTERREG Poland-Saxony Cooperation Programme 2014-2020. Lead Partner: Municipality Łęknica (PL) Project Partner: Large county town Weißwasser/O.L. (D) and foundation Fürst-Pückler-Park Bad Muskau (D) Project duration: 1 April 2019 – 31 December 2020 Project costs: €132,428.72, of which 85% (€112,564.35) is being funded by the European Union

The main focus of the project is the establishment of a joint advertising campaign to promote the shared natural and cultural heritage in the Muskau Arch area: Polish-German events, exhibitions and trade fair presentations will be organised and multilingual information and advertising materials will be created.

Amongst other things, workshops and multi-media presentations about handicraft and industrial traditions will be used to bring the future nature and culture centre in Muskau Arch in Łęknica to life. Portable audio guides will be put together for the tourist information office in Weißwasser, so visitors to Muskau Forest Railway can learn about the Geopark’s geological phenomena. Weißwasser also organises cross-border bicycle tours. The Fürst-Pückler-Park Bad Muskau Foundation organised a German-Polish conference at the end of October 2019 at which experts explored the opportunities and potential of UNESCO certification for the shared sites of common natural and cultural heritage for their protection and tourist marketing. Publishing a multilingual brochure about the cultural landscape of the Muskau Park and the Muskau Arch is another of the Foundation’s tasks. The Muskau Arch’s potential will be presented at the International Travel Trade Show in Berlin (ITB) and in an exhibition in the Centennial Hall in Wrocław.